The Blog
14 Day Meta Campaign Optimization for DTC Ecommerce, Cosma Playbook
Published on: 03/10/2026
Cosma's 14 day playbook from Stefano Mazzei: fix Pixel and CAPI, consolidate accounts to get signal, and test one creative variable at a time.
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6 Meta Ads Frameworks Cosma Uses to Scale Ecommerce
Published on: 01/10/2026
Stefano Mazzei breaks down six Meta ads frameworks for ecommerce: when to use each and how to run adaptive tests with no heavy tooling.
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DTC 2026: Meta Lookalike Audiences as Precision Seeds for Advantage+
Published on: 18/09/2026
Practical 2026 playbook for DTC marketers: when manual Meta lookalikes beat Advantage+, building value based seeds, and why CAPI matters.
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